Sonopress, a leading global manufacturer of optical and vinyl media, is pleased to announce a new collaboration with Chris Roorda, founder of Deeptrax Records (NL) and long-standing advocate for sustainable innovation in the vinyl industry.
With long-term experience in music production, distribution, and environmental initiatives, Roorda has been among the early pioneers driving the conversation around sustainability in vinyl manufacturing. Through this new partnership, Chris Roorda will work closely with the Sonopress team to further develop and promote EcoRecord, Sonopress’s environmentally friendly vinyl solution that significantly reduces carbon emissions and material usage in record production.
“The vinyl industry has a unique chance to evolve without losing its soul,” says Chris Roorda. “By combining Sonopress’s technical excellence and innovation with our shared commitment to sustainability, we can offer real solutions that make a difference — not only for music lovers, but for the planet.”
“We’re delighted to welcome Chris as a strategic partner,” adds Jörg Pollmeyer, Sr. Vice President Sales at Sonopress. “His passion for music, deep industry knowledge, and early engagement with sustainable vinyl practices make him an ideal collaborator as we continue to refine and expand our EcoRecord concept.”
The collaboration marks another important step for Sonopress in its mission to drive sustainability throughout the physical media industry — from innovative materials to energy-efficient production methods.
About Deeptrax
Deeptrax is an independent record label and vinyl store based in Leeuwarden, the Netherlands. Founded in 2004, Deeptrax has become a respected name in the international electronic music and vinyl community. The label is dedicated to releasing high-quality music across Deep House, Techno, Ambient, and Dub — featuring both established artists and emerging talents. With a strong commitment to sustainability, Deeptrax promotes environmentally conscious vinyl culture through responsible sourcing, durable packaging, and collaborations with eco-minded partners in the music industry. Combining sound quality, authenticity, and ecological awareness, Deeptrax has earned an excellent reputation among collectors and DJs alike.
